There is no audience in all of retail quite like a Costco member. Not Amazon Prime subscribers. Not Walmart+ members. Not loyalty program cardholders at any grocery chain in the country. The Costco member is a fundamentally different kind of shopper — more committed, more engaged, more purchase-ready, and more valuable to the brands that earn their attention than any other consumer segment in retail today. And in 2026, Costco member loyalty  is not just holding strong — it is

Let's start with a number that should stop every brand owner in their tracks: $90 billion. That is how much Kirkland Signature — Costco's private label brand — generated in sales in 2025 alone. According to a report given at Costco's 2026 Annual Meeting of Shareholders, the Kirkland Signature brand brought in about $90 billion in sales in 2025 — more than a $15 billion increase compared to Kirkland Signature sales in 2024. Julee Ho Media Let that sink in. A single private lab

If you have been waiting for the right moment to get serious about the Costco channel, that moment is right now. And we mean that literally — because Costco just announced one of its most aggressive retail expansion plans in company history, and the window of opportunity it creates for brands ready to move is enormous. Costco is planning a total of 35 new locations in fiscal year 2026, which ends in August 2026 — up from 24 net-new warehouse stores the previous fiscal year. P

You have thirty seconds. Maybe less. That is how long you have — on a demo floor, in a buyer meeting, on a social media feed, on a retail shelf — to make someone stop, pay attention, and feel something about your brand. Not just notice it. Feel it. Because in a marketplace flooded with options, features, and price points, the brands that win are not always the ones with the best product specs. They are the ones with the most compelling story. A brand story that sells  is not

You built a great product. You convinced yourself — rightly — that it belongs in Costco. You got the meeting, you got the shot, and then somewhere between the pitch and the floor, things fell apart. Or maybe you haven't gotten there yet, but you're watching other brands stumble and wondering: what are they missing? Here's the uncomfortable truth about why brands fail at Costco : it almost never comes down to the product itself. The product is usually fine. What fails is every

Let's cut straight to it. If you are running a product brand in 2026 and your digital advertising strategy consists of boosting the occasional Instagram post and running a Google campaign you set up two years ago and haven't touched since — you are burning money and leaving your biggest growth lever completely untouched. Digital media advertising for brands has never been more powerful. It has also never been more complex. The platforms have evolved, the algorithms have gotte

Here's a hard truth that a lot of brand owners don't want to hear: if your social media strategy is built around posting when you remember to and hoping the algorithm does the rest, you're not doing social media marketing. You're doing digital journaling with no audience and no results. In 2026, social media marketing for brands  is one of the most powerful — and most misunderstood — growth levers available to product-based businesses. It is not about likes. It is not about f