Costco Roadshows are one of the most powerful moments in a brand’s customer journey. Shoppers encounter your product live, experience it firsthand, and make purchase decisions in real time. Yet many brands treat digital marketing and Roadshows as separate efforts. When these channels operate in silos, momentum is lost. Brands that intentionally align digital marketing with Roadshow execution multiply impact before, during, and after the event. Digital alignment doesn’t replac