There is a number that every brand pursuing the Costco channel in 2026 needs to understand as a strategic asset rather than a financial headline: $6.5 billion. That is the total capital investment Costco Wholesale has committed to its fiscal year 2026 expansion strategy — new warehouse construction, depot network development, existing warehouse remodels, and digital infrastructure upgrades — all in a single fiscal year. Paired with plans to open approximately 28 new warehouse

Most brands pursuing a Costco Roadshow think of Costco as an American story. And it is — the United States remains by far the company's largest single market, with 634 of its 924 warehouses operating domestically and generating the lion's share of its $270 billion in annual revenue. But in 2026, the Costco story is increasingly and decisively becoming a global story. And for brands that understand the full scope of what Costco's international expansion 2026 represents, the im

If you have been waiting for the right moment to get serious about the Costco channel, that moment is right now. And we mean that literally — because Costco just announced one of its most aggressive retail expansion plans in company history, and the window of opportunity it creates for brands ready to move is enormous. Costco is planning a total of 35 new locations in fiscal year 2026, which ends in August 2026 — up from 24 net-new warehouse stores the previous fiscal year. P

You've built a great product. The packaging is on point. Your origin story is compelling. You've got a handful of retail leads sitting in your inbox that could change everything — and absolutely zero bandwidth to chase them down the right way. Sound familiar? This is the moment most small brand founders hit a wall. Hiring a full-time, experienced sales rep costs $80,000 to $120,000 a year — before commission, benefits, or onboarding time. That number alone is enough to stall