Plezi and Michelle Obama’s Costco Brand Launch - Costco Roadshow

MOJO Branding: In the May 2023 edition of Warehouse Club Focus, Michael Clayman writes about the importance of club packaging—the Five Feet- Five Second rule. "As a warehouse club supplier, when it comes to your product's package, design, and message, your goal is simple: within approximately five feet of your item and within approximately five seconds of seeing your SKU, a member, who does not have your product on his shopping list, should be "drawn" to your item in some way

Sprouts Farmers Market continues to prove that in-store sampling is a powerful driver of customer engagement and sales. Sampling creates a true win-win situation for brands, shoppers, and buyers by allowing customers to experience products firsthand while giving brands immediate feedback and visibility. When done correctly, sampling turns curiosity into confidence and trial into purchase. MOJO Branding works closely with vendor clients and retail buyers to analyze post-show a

Costco Sales Team

Costco history offers valuable insight into how the warehouse club model evolved into one of the most powerful retail formats in the world. According to Warehouse Club Focus , the industry began in 1976 when The Price Club opened its first location in San Diego, initially serving only small business owners. Early sales were slow, which led to expanding membership to consumers. That shift proved critical, as increased traffic drove higher sales and long-term growth. When Costc

This was my first time back to Expo West since the 2020 COVID close. This trade show has an exciting atmosphere. It's always a joy to see...

The average Costco customer buys nine products per visit, spending roughly $114 per trip. With shoppers visiting about 23 times per year, Costco has become a consistent destination rather than an occasional stop. Nearly 11% of the average shopper’s total retail spending happens at Costco, a figure that rivals what many consumers spend annually on Amazon. That kind of loyalty makes every product slot incredibly valuable. The real question for brands is simple: is your product

What are you? What do you do? What value can you offer me? Why should I buy you? These are some key questions you should be asking...

Reeds was offered an opportunity at Costco to trial test their new Kombucha beverage through 6 road shows in California. Sell your...