Thomas Kinkade Pop-Up Art Show in Brick, NJ | MOJO Branding

Product Launch

Launching a product inside Costco is one of the most powerful ways to reach a highly engaged, purchase-ready audience. Costco members trust the warehouse to curate quality products, which makes in-store product launches especially effective. When a launch is paired with a live pop-up event, shoppers don’t just see the product, they experience it. That interaction builds confidence, accelerates sales, and creates immediate momentum.

MOJO Branding supported this product launch at Costco in Brick, New Jersey through a Thomas Kinkade Pop-Up Art Show, creating an environment where members could engage directly with the artwork and the story behind it. Live product launches inside Costco allow brands to educate shoppers, answer questions, and convert interest into same-day purchases. This approach is far more impactful than passive shelf placement alone.

Events like these also generate valuable performance data, helping brands measure velocity, member response, and long-term potential. MOJO Branding focuses on execution that aligns with Costco’s standards while maximizing visibility and return on investment. From staffing to presentation and flow, every detail matters.

A successful Costco product launch isn’t accidental. With the right strategy and in-store presence, brands can turn a single event into lasting growth, strong buyer confidence, and repeat placement opportunities.