How Many Costco Brand Impressions Can You Get? | MOJO Branding

Costco is one of the most powerful retail platforms in the world, and the numbers prove it. With 585 locations across the United States and 825 warehouses worldwide, Costco reaches an enormous and highly engaged audience. As of May 2022, Costco reported 116.6 million members, generating an impressive $195.93 billion in annual revenue. That scale places Costco as the sixth-largest retailer globally and the third-largest in the U.S., behind only Walmart and Amazon.

For brands, this reach translates directly into opportunity. During a four-day Costco road show, approximately 20,000 members will see, touch, and often taste your product. That level of hands-on exposure creates meaningful one-on-one brand engagement that traditional retail shelves simply can’t match. These interactions build trust, drive immediate sales, and establish long-term customer relationships.

MOJO Branding specializes in helping brands maximize these moments. Through professionally managed road shows, MOJO Branding ensures your product is presented, sampled, and explained in a way that converts interest into loyalty. Beyond on-site sales, post-show sales reports provide critical data that can be used when negotiating a broader Costco buy. When executed correctly, road shows don’t just boost short-term sales, they create lasting brand impressions that fuel future growth.

Costco Brand Impressions

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