What Is Your In-Store Marketing Plan? | MOJO Branding LLC.

Customers lined up early in anticipation of the grand opening of the new Costco location at 4885 27th Avenue SE off Kuebler Boulevard in Salem, Oregon, on Thursday, March 10, 2022. New Costco openings consistently draw massive crowds, as members are eager to explore the warehouse, discover new products, and take advantage of exclusive offerings. The excitement surrounding these openings creates an ideal environment for brands to connect with highly motivated shoppers.

MOJO Branding understands the power of timing and engagement during these high-traffic events. When in-store sampling is abundant and well-executed, products fly off the shelves and sales increase significantly. At this Salem opening, nearly 8,000 members per day sampled products and learned more about the brand through direct interaction. That level of exposure in a single day delivers tremendous value and brand awareness.

In-store marketing at a new club opening is a smart investment with a strong return. MOJO Branding helps brands maximize ROI by pairing strategic sampling with trained staff and clear messaging. When marketing funds are spent where excitement and foot traffic are already high, the results are measurable, immediate, and impactful.

In Store Marketing

In Store Marketing