MOJO Branding: In the May 2023 edition of Warehouse Club Focus, Michael Clayman writes about the importance of club packaging—the Five Feet- Five Second rule. "As a warehouse club supplier, when it comes to your product's package, design, and message, your goal is simple: within approximately five feet of your item and within approximately five seconds of seeing your SKU, a member, who does not have your product on his shopping list, should be "drawn" to your item in some way

Sprouts Farmers Market continues to prove that in-store sampling is a powerful driver of customer engagement and sales. Sampling creates a true win-win situation for brands, shoppers, and buyers by allowing customers to experience products firsthand while giving brands immediate feedback and visibility. When done correctly, sampling turns curiosity into confidence and trial into purchase. MOJO Branding works closely with vendor clients and retail buyers to analyze post-show a

Do you have questions about Costco Roadshows? Well, we have the answers

Customers lined up early in anticipation of the grand opening of the new Costco location at 4885 27th Avenue SE off Kuebler Boulevard in Salem, Oregon, on Thursday, March 10, 2022. New Costco openings consistently draw massive crowds, as members are eager to explore the warehouse, discover new products, and take advantage of exclusive offerings. The excitement surrounding these openings creates an ideal environment for brands to connect with highly motivated shoppers. MOJO Br

Reeds was offered an opportunity at Costco to trial test their new Kombucha beverage through 6 road shows in California. Sell your...