Costco Roadshow Management & Consulting
With years of hands-on experience and industry expertise, our team helps you plan, manage and consult on your next club roadshow, event or product launch. We specialize in high-performing, memorable events that boost brand visibility, engage customers and drive sales growth.
Call Susan: 732.433.7873
WHY CHOOSE A COSTCO ROADSHOW OR SPECIAL EVENT?
Featured in the April 2024 edition of Warehouse Club Focus, Costco Roadshows and Special Events are highlighted as powerful tools for showcasing your brand.
They put your product in front of Costco buyers and members at the same time, give you real insight into how consumers receive it, and build the exposure that leads to better placement at retail.
Susan Barry, President of MOJO Sales & Branding, has over 30 years of experience consulting on and managing successful roadshows and special events for suppliers. She and her team guide you through every step so your event is a success.
WHAT WE HANDLE
Planning & scheduling
Warehouses, dates and timing that match your category's seasonal traffic.
Booth & display
A booth that stops shoppers and communicates value in seconds.
Staffing & training
Proven sales talent, trained on your product and your demo script.
Inventory & logistics
Forecasting and prep so you don't sell out on Saturday or ship back pallets.
On-floor sales management
Sampling, demos and member engagement, managed hour by hour.
Results & next steps
Post-show metrics your buyer cares about, and a plan for what comes next.
ON THE FLOOR
“SUSAN IS A TOTAL SUPERSTAR.”
“She brought next-level organization, professionalism and roadshow expertise to the table. If you're looking for someone to run your roadshow like a well-oiled machine, she's more than worth the investment.”
Gianna L., Marketing Director, Brooklyn Dumpling Shop
WHAT TO EXPECT
How a roadshow week usually goes
Most Costco roadshows run Thursday through Sunday. The booth goes in the day before and comes out after the last shift. Before the first day, we go over placement, timing and the warehouse’s rules with the store team, so nothing surprises anyone on Thursday morning.
What you’re paying for
Product, shipping to each warehouse, setup and breakdown, and staff for long days on a busy floor. Every program is different, so we’ll give you a real number before you commit to dates.
Mistakes we see brands make
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Running out of product before Sunday.
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A long pitch before the sample. Let them taste it first.
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Too few people in the booth on the busiest days.
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No agreement with the buyer up front about what happens if you hit your numbers.
COSTCO ROADSHOW FAQ
How does a brand get into a Costco roadshow?
It starts with a conversation about your product, category and timing.
Is a roadshow worth the investment?
Roadshows pay off in two ways: sales on the day, and proof your buyer can act on for the next event or a permanent spot. We set a clear sales goal before every roadshow, so you know exactly what you got back.
Do you staff roadshows outside the Northeast and Florida?
Yes. MOJO offers national coverage with a dedicated team.
What happens after the roadshow?
We turn results into the case for your next event and longer-term placement.
How long is a Costco roadshow?
Usually four days, Thursday to Sunday. Some programs run longer.
READY TO PLAN YOUR NEXT ROADSHOW?
Call Susan Barry, your trusted Costco consultant, or send a note and she'll reply personally.
Call 732.433.7873
Email Susan
Not sure you're roadshow-ready?
Start with a Costco-readiness audit from Fractional Brand Managers. Brand, product, packaging and marketing, reviewed by the collective Susan is a principal of, before you commit to dates.
Visit FBM →