At its January 2026 shareholder meeting, Costco reported that it sold 157.4 million rotisserie chickens worldwide in the past year alone. 157.4 million chickens. At $4.99 each. In a year when chicken prices at every competing grocery store have risen — when Meijer charges $5.99, Giant Eagle charges $6.99, and Publix charges $7.39 — Costco's rotisserie chicken has remained at $4.99, the same price it has held since the year 2000. No other grocery item of comparable quality has