The Costco app is the most underused tool in the Costco member ecosystem. Most members who have it use it for one or two things — checking the current Member Savings coupon book, or viewing their digital membership card when they have forgotten their physical card. A small, more commercially savvy group of members uses it as a complete shopping and membership management platform that handles everything from prescription refills to custom cake orders to contactless payment at

The Costco digital strategy 2026 is producing results that are reshaping the retail industry's understanding of what a warehouse club can accomplish in the digital space. In Q2 fiscal year 2026, digitally-enabled comparable sales grew 22.6 percent year over year — more than three times the pace of overall comparable sales growth of 9.1 percent. App visits surged 63 percent. E-commerce site traffic rose 32 percent. Mobile app engagement climbed 45 percent. And AI-powered perso

The Costco Next marketplace 2026 is one of the most commercially interesting and most consistently underutilized strategic opportunities in the entire Costco brand ecosystem — a curated, membership-gated digital marketplace that is approaching 100 vendor sites, quietly expanding its product categories, and delivering a genuinely distinctive value proposition to the millions of Costco members who have discovered it. And for CPG brands, emerging consumer goods companies, and pr

Costco same day delivery 2026 — powered by Instacart in the United States and Uber Eats and DoorDash internationally — is growing at a faster pace than overall Costco digital sales, which themselves grew 22.6 percent year over year in Q2 2026. When CFO Gary Millerchip made that observation on the Q2 2026 earnings call — that same day delivery is "growing at a faster pace than overall Costco digital sales" — the commercial implication for roadshow brands was immediate and sign