The Costco digital strategy 2026 is producing results that are reshaping the retail industry's understanding of what a warehouse club can accomplish in the digital space. In Q2 fiscal year 2026, digitally-enabled comparable sales grew 22.6 percent year over year — more than three times the pace of overall comparable sales growth of 9.1 percent. App visits surged 63 percent. E-commerce site traffic rose 32 percent. Mobile app engagement climbed 45 percent. And AI-powered perso

For most of its four-decade history, Costco has been understood as the ultimate physical retail experience — a place where discovery happens in person, where sampling converts browsers into buyers, and where the treasure hunt of finding something new and exciting on a warehouse shelf is the core of the membership value proposition. That identity has not changed. But in 2026, something significant is happening alongside the physical warehouse experience that every brand buildi