The Costco digital strategy 2026 is producing results that are reshaping the retail industry's understanding of what a warehouse club can accomplish in the digital space. In Q2 fiscal year 2026, digitally-enabled comparable sales grew 22.6 percent year over year — more than three times the pace of overall comparable sales growth of 9.1 percent. App visits surged 63 percent. E-commerce site traffic rose 32 percent. Mobile app engagement climbed 45 percent. And AI-powered perso

Costco same day delivery 2026 — powered by Instacart in the United States and Uber Eats and DoorDash internationally — is growing at a faster pace than overall Costco digital sales, which themselves grew 22.6 percent year over year in Q2 2026. When CFO Gary Millerchip made that observation on the Q2 2026 earnings call — that same day delivery is "growing at a faster pace than overall Costco digital sales" — the commercial implication for roadshow brands was immediate and sign