In 2025, the average Costco member leaves $1,247 in potential annual savings on the table through missed opportunities and suboptimal shopping strategies. Strategic Costco shopping can reduce household expenses by 23 to 31 percent without sacrificing quality or convenience. Five-forces Read that again. $1,247. Per year. Left on the table by members who have a perfectly good Costco membership and are not using it to its full commercial potential. The difference between a Costc

The Costco Next marketplace 2026 is one of the most commercially interesting and most consistently underutilized strategic opportunities in the entire Costco brand ecosystem — a curated, membership-gated digital marketplace that is approaching 100 vendor sites, quietly expanding its product categories, and delivering a genuinely distinctive value proposition to the millions of Costco members who have discovered it. And for CPG brands, emerging consumer goods companies, and pr