Most brands obsess over their product. Fewer obsess over their packaging. And that’s exactly why they underperform. In a Costco Roadshow environment, your Costco Roadshow packaging strategy is not just important—it’s a direct driver of sales. Before a customer ever speaks to your team, tastes your product, or hears your pitch… they see your packaging. And in those first few seconds, a decision is already forming. At MOJO Sales & Branding, we’ve seen it time and time again: b