The financial case for a home gym has never been stronger — and Costco has never been better positioned to help members build one. The average gym membership in America costs $40 to $70 per month — $480 to $840 per year — plus the specific friction costs that make gym attendance inconsistent: the commute, the parking, the crowded equipment during peak hours, the membership fee that continues billing regardless of attendance. Research consistently shows that gym memberships ar

The home fitness equipment market went through a specific and commercially significant transformation between 2020 and 2026 — from the pandemic-driven explosion in home gym purchasing to the sustained normalization of at-home fitness as a genuine lifestyle preference for a growing segment of American households who have discovered that a well-equipped home gym delivers more value, more convenience, and more consistent use than a gym membership they drive to three times per we