There is a statistic that every pet brand founder, CPG entrepreneur, and consumer goods executive should have memorized heading into 2026: American consumers are projected to spend $157 billion on pet supplies and services this year alone. Of that total, $67.8 billion is specifically allocated to pet food and treats. Another $34.3 billion goes toward supplies and over-the-counter pet medicine. And an extraordinary 95 million U.S. households — nearly three quarters of all Amer