There is a number every pet food brand founder needs to have memorized in 2026: $157 billion. That is the projected total U.S. consumer spending on pets and pet supplies this year alone — a figure that makes the American pet care industry one of the largest and most resilient consumer spending categories in the entire economy. Of that extraordinary total, $67.8 billion is specifically allocated to pet food and treats. And the market is still growing, with projections suggesti

There is a statistic that every pet brand founder, CPG entrepreneur, and consumer goods executive should have memorized heading into 2026: American consumers are projected to spend $157 billion on pet supplies and services this year alone. Of that total, $67.8 billion is specifically allocated to pet food and treats. Another $34.3 billion goes toward supplies and over-the-counter pet medicine. And an extraordinary 95 million U.S. households — nearly three quarters of all Amer

There is a statistic that every pet brand founder, CPG entrepreneur, and consumer goods executive should have memorized heading into 2026: American consumers are projected to spend $157 billion on pet supplies and services this year alone. Of that total, $67.8 billion is specifically allocated to pet food and treats. Another $34.3 billion goes toward supplies and over-the-counter pet medicine. And an extraordinary 95 million U.S. households — nearly three quarters of all Amer