A Costco Roadshow can have the right product, pricing, and placement—and still underperform if staffing is wrong. In a live selling environment, your people are the strategy . The difference between average and exceptional Roadshow results almost always comes down to who is representing the brand on the floor. High-performing Costco Roadshow teams don’t just sell products—they create confidence, energy, and momentum. Why Staffing Matters More at Costco Than Anywhere Else Cost