Here's a hard truth that a lot of brand owners don't want to hear: if your social media strategy is built around posting when you remember to and hoping the algorithm does the rest, you're not doing social media marketing. You're doing digital journaling with no audience and no results. In 2026, social media marketing for brands  is one of the most powerful — and most misunderstood — growth levers available to product-based businesses. It is not about likes. It is not about f

Costco Roadshows don’t exist in a vacuum. While the in-warehouse experience drives immediate sales, social media amplifies impact before, during, and after the event . Brands that align their Roadshow strategy with social media don’t just sell more—they build momentum. When used correctly, social media turns a temporary Roadshow into a long-term brand asset. Why Social Media Matters for Roadshows Even though Roadshows are in-person events, shoppers don’t stop using their phon