Costco Roadshows don’t exist in a vacuum. While the in-warehouse experience drives immediate sales, social media amplifies impact before, during, and after the event . Brands that align their Roadshow strategy with social media don’t just sell more—they build momentum. When used correctly, social media turns a temporary Roadshow into a long-term brand asset. Why Social Media Matters for Roadshows Even though Roadshows are in-person events, shoppers don’t stop using their phon