For brands evaluating their club store retail strategy in 2026, the choice between Costco and Sam's Club is one of the most commercially consequential decisions in the go-to-market planning process. Both are enormously powerful retail channels. Both operate membership-based warehouse models. Both serve tens of millions of members with genuine purchasing power. And both offer roadshow and event selling opportunities that can generate significant short-term revenue while buildi

For many brands, brokers are the bridge between ambition and access. In club retail, especially Costco, broker relationships can significantly accelerate buyer introductions, category insight, and path-to-placement—if those relationships are built and managed strategically. Brands that treat brokers as transactional intermediaries often underutilize their value. Brands that treat brokers as strategic partners move faster, present better, and navigate Costco’s buying process w