MOJO Branding: In the May 2023 edition of Warehouse Club Focus, Michael Clayman writes about the importance of club packaging—the Five Feet- Five Second rule. "As a warehouse club supplier, when it comes to your product's package, design, and message, your goal is simple: within approximately five feet of your item and within approximately five seconds of seeing your SKU, a member, who does not have your product on his shopping list, should be "drawn" to your item in some way

Costco Sales Team

The average Costco customer buys nine products per visit, spending roughly $114 per trip. With shoppers visiting about 23 times per year, Costco has become a consistent destination rather than an occasional stop. Nearly 11% of the average shopper’s total retail spending happens at Costco, a figure that rivals what many consumers spend annually on Amazon. That kind of loyalty makes every product slot incredibly valuable. The real question for brands is simple: is your product