Preparing for a Roadshow: The MOJO Way
- alexsteinbergmojo
- 7 hours ago
- 2 min read
Preparing for a roadshow is a lot like planning a wedding. There’s the excitement, the pressure, the countless details — and the shared goal of creating a flawless experience that leaves everyone talking. From the early planning calls to the moment the first customer walks up to the table, every step matters.
At MOJO Sales & Branding, we know that behind every successful Costco roadshow is months of preparation, collaboration, and passion.
The Vision and the Goal
It all begins with a vision — a clear idea of what success looks like. Is it introducing a new brand to Costco members for the first time? Driving trial and repeat sales of an existing product? Or simply exceeding last year’s numbers?We set that goal early and use it as our north star throughout the process.
The Prep Work
Just like selecting the right venue and flowers, a great roadshow starts with the details:
Confirming product readiness and inventory levels
Designing attractive, on-brand signage and banners
Ensuring uniforms, tablecloths, and sampling supplies are in perfect condition
Training the event team to represent the brand with confidence and energy
Each piece contributes to the overall impression members experience the moment they walk by the booth.
The Countdown
The week before the show can feel like the final countdown before walking down the aisle — excitement mixed with nerves. This is when our team double-checks everything: logistics, deliveries, staffing, and compliance. We hold weekly calls, finalize visuals, and troubleshoot any last-minute challenges to make sure no detail is overlooked.
Showtime
Then comes opening day — the moment of truth. The banners go up, the samples are chilled, and the first member walks by. It’s go time.
By this point, every hour of preparation pays off. The setup is seamless, the messaging is clear, and the team is ready to engage members. The goal is not only to have a show that runs smoothly but to have one that exceeds sales expectations and leaves a lasting brand impression.
The Results
A well-executed roadshow delivers more than sales — it builds trust, visibility, and momentum. For us, that’s what makes all the planning worth it.
Because at MOJO, we don’t just manage roadshows — we bring brands to life in front of millions of Costco members nationwide. And when it all comes together perfectly? It’s just as rewarding as a wedding day done right.
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