Costco is the largest wine retailer in the United States. That fact surprises most people the first time they hear it — because most people think of Costco primarily as a place for bulk paper towels and rotisserie chicken, not as a serious beverage destination. But the numbers are real: Costco sells more wine by volume than any other single retailer in America, and its Kirkland Signature spirits have generated a cult following among consumers who have discovered that the ware

Here is the truth that no one who sells Costco memberships wants to say out loud: not everything at Costco is a good deal. Some items are genuinely worse value at Costco than at your regular grocery store. Some will spoil before your household uses them — turning a perceived saving into a direct financial loss. Some are purchased by members because they are there and the price seems good per unit, without the critical second question being asked: will I actually use all of th