For a Prime-grade steakhouse experience at home without the $75-per-plate bill, Costco's meat case is the ultimate carnivore budget-flex. That description — from the member community's extended experience with Costco's meat department — captures the specific commercial opportunity that the warehouse's protein section delivers in 2026: USDA Prime beef at institutional pricing that most steakhouses pay their suppliers, wild-caught salmon at per-pound pricing that makes restaura

At its January 2026 shareholder meeting, Costco reported that it sold 157.4 million rotisserie chickens worldwide in the past year alone. 157.4 million chickens. At $4.99 each. In a year when chicken prices at every competing grocery store have risen — when Meijer charges $5.99, Giant Eagle charges $6.99, and Publix charges $7.39 — Costco's rotisserie chicken has remained at $4.99, the same price it has held since the year 2000. No other grocery item of comparable quality has