Executive membership grew 9.1 percent year-over-year through Q1 2026 — the fastest growth rate in the tier's history. The explanation for this growth is not simply the 2 percent annual reward that has defined the Executive tier since its introduction. It is the specific 2026 benefits additions that have made the Executive upgrade genuinely compelling for a broader member base than the reward math alone ever reached. Two new Executive membership benefits were added in 2026 tha