There are exactly two food items in American retail with the institutional mythology of the Costco rotisserie chicken. One is the $1.50 hot dog. The other is a three-pound bird that has cost $4.99 since the 1990s, that Costco sells at a deliberate financial loss, and that members purchase at a rate of approximately 300 per minute during operating hours. As of 2026, the inflation-adjusted price of a $4.99 chicken from 1994 should be at least $11. Costco sells it for $4.99. The

There is something about walking into Costco in the summer that turns even the most disciplined shopper into a "well…it's seasonal" person. One minute you are grabbing paper towels and sparkling water off your list, and the next you are loading a cart with snacks, ice cream and whatever they happen to be sampling that day. Summer is arguably Costco's most dangerous season for impulse purchases, mostly because the warehouse giant knows exactly what shoppers want this time of y