top of page
Search


Costco Food Court Changes 2026: What Every Brand Needs to Understand About Member Loyalty
There is a hot dog that has not changed its price since 1985. For forty-one years — through recessions, pandemics, inflation spikes, supply chain crises, and sweeping global trade disruptions — Costco's legendary $1.50 hot dog and soda combo has remained untouchable. Costco co-founder Jim Sinegal made his position on the matter famously and colorfully clear to his successor: "If you raise the effing hot dog, I will kill you. Figure it out." That commitment, equal parts absurd
alexsteinbergmojo
6 days ago6 min read
bottom of page
