It began with a sundae. On April 10, 2026, the Instagram account @costcohotfinds — an unaffiliated Costco shopping community account with hundreds of thousands of devoted followers — announced that Costco's new Caramel Churro Sundae was officially available at locations nationwide. The response was immediate, passionate, and entirely disproportionate to the nature of the news: a $2.99 ice cream dessert topped with mini churro bites, salted caramel drizzle, and soft serve in v

There is a hot dog that has not changed its price since 1985. For forty-one years — through recessions, pandemics, inflation spikes, supply chain crises, and sweeping global trade disruptions — Costco's legendary $1.50 hot dog and soda combo has remained untouchable. Costco co-founder Jim Sinegal made his position on the matter famously and colorfully clear to his successor: "If you raise the effing hot dog, I will kill you. Figure it out." That commitment, equal parts absurd