Over the years, I’ve seen countless product sampling events — and one common mistake stands out. Many companies train their brand ambassadors to talk first and sample second. The intent is good: engage shoppers, educate them about the product, and then offer a taste. But here’s the problem — most shoppers don’t have time for a long pitch before sampling. When customers see a sampler talking endlessly or just standing behind a table with no samples out, they keep walking. The

Over the past five years, retail buying has transformed more than at any other time during my 30+ years in sales with brands like Levi’s, Godiva, TUMI, and SodaStream. The pace of change has been both exhilarating and demanding, reshaping how products are sourced, presented, and sold across every retail channel. In the past, successful buying decisions were largely guided by experience, instinct, and trusted relationships. Knowing your category, understanding the customer, an

Brooklyn Dumpling Shop showcases its innovative dumplings at a lively Costco roadshow , attracting shoppers with tempting samples and special deals.

The Power of Roadshows: Networking Goldmines Uncovered.

Mid-Day Squares' success at their first Costco Roadshow in Pointe-Claire, Quebec, exemplifies the power of direct consumer engagement and...

https://www.businessinsider.com/costco-slang-terms-members-employees-use-2023-12 "Road shows are a way to test how much interest Costco...

MOJO Branding: Summer is the perfect time for outdoor events where you can connect with brands, enjoy free samples, and learn about new products. Whether attending a mobile tour or a charity event, engaging with customers one-on-one is crucial for building loyalty. Outdoor events can be particularly effective for launching a new brand, as they provide a unique opportunity to interact with your target audience in a personal and memorable way. By showcasing your brand's values

MOJO Branding: In the May 2023 edition of Warehouse Club Focus, Michael Clayman writes about the importance of club packaging—the Five Feet- Five Second rule. "As a warehouse club supplier, when it comes to your product's package, design, and message, your goal is simple: within approximately five feet of your item and within approximately five seconds of seeing your SKU, a member, who does not have your product on his shopping list, should be "drawn" to your item in some way

Sprouts Farmers Market continues to prove that in-store sampling is a powerful driver of customer engagement and sales. Sampling creates a true win-win situation for brands, shoppers, and buyers by allowing customers to experience products firsthand while giving brands immediate feedback and visibility. When done correctly, sampling turns curiosity into confidence and trial into purchase. MOJO Branding works closely with vendor clients and retail buyers to analyze post-show a

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