Over the years, I’ve seen countless product sampling events — and one common mistake stands out. Many companies train their brand ambassadors to talk first and sample second. The intent is good: engage shoppers, educate them about the product, and then offer a taste. But here’s the problem — most shoppers don’t have time for a long pitch before sampling. When customers see a sampler talking endlessly or just standing behind a table with no samples out, they keep walking. The

Over the past five years, retail buying has transformed more than at any other time during my 30+ years in sales with brands like Levi’s, Godiva, TUMI, and SodaStream. The pace of change has been both exhilarating and demanding, reshaping how products are sourced, presented, and sold across every retail channel. In the past, successful buying decisions were largely guided by experience, instinct, and trusted relationships. Knowing your category, understanding the customer, an

Brooklyn Dumpling Shop showcases its innovative dumplings at a lively Costco roadshow , attracting shoppers with tempting samples and special deals.

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https://www.businessinsider.com/costco-slang-terms-members-employees-use-2023-12 "Road shows are a way to test how much interest Costco...

Summer is the perfect time for outdoor events where you can connect with brands, enjoy free samples, and learn about new products....

In the May 2023 edition of Warehouse Club Focus, Michael Clayman writes about the importance of club packaging—the Five Feet- Five Second...

Do you have questions about Costco Roadshows? Well, we have the answers