Costco roadshows look simple from the outside. A table. A product. A few samples. Four days in a warehouse. But anyone who has actually done one knows the truth: Costco roadshows are a high-performance environment. You are stepping onto one of the most competitive retail stages in the world. Members move quickly. Buyers are watching. Sales numbers are immediate. And execution has to be flawless. Over the past two decades, I’ve had a front-row seat to thousands of roadshows ac