Costco buyers don’t evaluate brands on gut feel alone. They rely on structured performance frameworks—often referred to as buyer scorecards—to assess which vendors earn more space, longer Roadshow runs, and permanent placement consideration. While the exact internal metrics aren’t public, the evaluation criteria are visible through patterns in buyer behavior, placement decisions, and performance expectations. Brands that understand these scorecards design Roadshow strategy to

Getting into Costco is only part of the challenge. Earning repeat Roadshows, expanded opportunities, and potential long-term placement depends on how retail buyers evaluate your brand’s performance and professionalism . Buyers aren’t just watching sales numbers—they’re assessing whether your brand is retail-ready at scale. Understanding what buyers look for helps brands position themselves for long-term success. Sales Performance Signals Viability Strong sales matter—but buye