Not all Costco foot traffic is created equal. Some aisles surge with energy while others see steady but lower engagement. These patterns form invisible traffic heatmaps—zones of peak flow, bottlenecks, and natural slow points that shape how shoppers discover products and engage with Roadshows. Brands that understand these heatmaps position booths, messaging, and staffing to meet shoppers where attention peaks. Costco doesn’t just move people—it channels them. What Are Traffic