Maximizing Your Costco Roadshow: How Using the Right Tools Will Extend Your Impact Far Beyond the Weekend

alexsteinbergmojo
Nov 7
3 min read

Updated: Nov 11

You’ve got four days. Thousands of shoppers. One shot to make your brand unforgettable.

Yes, we are talking about a Costco Roadshow. This opportunity isn’t just another demo — it’s a high-stakes, high-reward event where awareness, engagement, and execution collide. And the brands that win don’t leave it to chance. They use every tool to make their moment count.

Next, we’ll dive into the three tools that make the Super Bowl of demos deliver the impact you’ve been dreaming of.

Let’s discuss…

How to use digital marketing to drive traffic before the event (leveraging partners like Cote Media).
How a skilled demo team makes a big difference during the four-day weekend (highlighting agencies like MOJO).
How specialized technology helps turn samples into your owned audience and drives repeat purchases (featuring Séve).

These 3 topics will help you turn trial into loyalty — and your roadshow into long-term success.

How a skilled road show consultant team makes a big difference

Your people are the heart of the Roadshow. And a great demo isn’t just about handing out samples — it’s about connecting through storytelling, trust, and personality. It’s your chance to tell your brand’s story in person and turn shoppers into fans. That’s where MOJO, helps you shine. MOJO’s experienced teams understand the pace and professionalism Costco expects thanks to experience interacting with tens of thousands of Costco members over hundreds of Roadshows. They engage shoppers naturally, keep samples moving efficiently, and represent your brand with enthusiasm. This is often the first major touchpoint in your relationship with Costco shoppers — and it sets the tone for everything that follows.

How specialized technology turns your samples into your owned audience

When a potential loyal customer walks away and you never reconnect, you lose a valuable opportunity. That’s why it’s crucial to find ways to tell your story and keep the connection alive. Séve specializes in helping brands extend in-store interactions beyond the demo—turning momentary interest into lasting engagement. Séve’s manufacturing rebate system creates additional touch points by allowing you to design an offer based on your goals and capture the interest of your shoppers. Every Séve service is tailored for the club retail environment—from optimizing in-store Wi-Fi to addressing the nuances of the warehouse setting where your activation happens.

Here’s how it works:

The team helps you design branded collateral, such as cards or flyers, featuring your brand voice and a Séve QR code.
After checkout, shoppers scan the code and upload their receipt to receive a manufacturer rebate you control—based on the offer you choose. This lets you encourage newsletter signups, create repeat engagement, and gather insights that guide future activations.

It’s fast, easy, and rewarding—but also smart marketing. Séve is also built for flexibility—able to pivot quickly and adapt to your needs, because at a roadshow, anything can happen and agility makes all the difference. Marketing research shows that consumers need around seven touch points to remember or trust a brand. With Séve, your brand stays front and center every step of the way.

How to use digital marketing to drive traffic

Externally, a great roadshow is a roadshow that drives people in the door. That’s why brands that win invest in digital marketing, and Cote Media is the perfect partner for that. Cote Media specializes in driving local awareness through social media campaigns on Meta, Google, and TikTok. By targeting Costco members near your Roadshow location, they make sure people know exactly when and where to find your booth. A shopper who sees your ad online, samples your product in-store, and later redeems a Séve rebate, experiences your brand across multiple touch points — digital, physical, and post-purchase. That layered exposure is what turns curiosity into loyalty.

Why Integration Wins

Each of these tools — MOJO, Séve, and Cote Media — are powerful on their own. But together, they create an integrated system that multiplies results.

Building anticipation and traffic before the event. (Cote Media)
Delivering engaging, on-brand experiences, in the warehouse. (MOJO)
Building long lasting value during and after the roadshow. (helloseve.com)

Each component strengthens the others, giving your brand the visibility, data, and customer goodwill needed to stand out in Costco’s competitive environment. Together, these tools give you the reach, repetition, and results that build strong brands in the club channel. With the right strategy, the relationships you build lasts well beyond the weekend.

Don't wait until it's too late; use Séve and MOJO for all your service needs!

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