From Price Shock to Excitement: Key Takeaways from the Brooklyn Costco Mojo Sales & Branding Road Show

At MOJO Sales and Branding, road shows aren’t just about moving product. They’re about creating moments. Moments where customers stop mid-stride, do a double take, and suddenly feel like they just discovered something special. Our most recent road show at the Brooklyn location of Costco was a perfect example of what happens when premium products meet aggressive, strategic pricing.

From the second the display was set, we could feel it. The foot traffic was strong, the curiosity was there, and shoppers were already in that Costco mindset: bulk, value, and smart buying. What they weren’t prepared for was just how dramatic the savings were going to be.

The clear standout was the 50-piece truffle box. On shelves elsewhere, this product carries a normal retail price of $94. That’s not pocket change, and customers know it. So when they saw the road show price of $18.79, the reaction was instant and unfiltered. Eyes widened. People laughed. Some straight up said, “No way.” A few even walked away, came back, and checked again because it felt too good to be real.

Those reactions are exactly why pricing matters. The value wasn’t subtle. It was bold, obvious, and impossible to ignore. Customers didn’t need convincing. They convinced themselves. Once they realized the discount was legit, the next move was simple: grab one, then grab another. One for home, one for gifting, one “just in case.” That’s the magic of a price point that hits hard in the best way.

What made this road show especially powerful was that the truffles weren’t the only win. The other two items we featured were also priced at over 50% off their respective retail prices. That consistency across the lineup built trust fast. Shoppers weren’t thinking, “What’s the catch?” They were thinking, “I should probably take advantage of this while it’s here.”

And that urgency mattered. Road shows thrive on limited-time energy, and customers understood they were looking at an opportunity, not a permanent deal. We saw carts fill up quickly, decisions made confidently, and very little hesitation. When the value is that clear, overthinking goes out the window.

One of the most interesting things we observed was how price reductions changed the tone of conversations. Instead of starting with skepticism, interactions started with excitement. Customers asked questions about quality, sourcing, shelf life, and gifting ideas.

The discount opened the door, but the product quality kept them engaged. That’s where MOJO shines. We don’t rely on hype alone. We rely on pairing strong pricing with products that can back it up.

The Brooklyn Costco crowd was diverse, fast-moving, and vocal. They shared deals with strangers, pointed out prices to friends, and pulled family members over to see the display. Word traveled fast, and we didn’t need to push it. When someone feels like they’re getting an incredible deal, they want to talk about it. That organic buzz is priceless and can’t be forced.

Another major takeaway from this road show was how price reductions reinforced brand perception instead of hurting it. There’s a myth that deep discounts cheapen a brand. What we saw was the opposite. Customers viewed the offer as a smart buy, not a lesser product. The comparison to the $94 retail price actually elevated the perceived value. People felt like insiders, like they were getting access to something premium without paying the premium price. That feeling sticks.

Gifting came up again and again in conversations. Customers talked about holidays, birthdays, thank-you gifts, and keeping items on hand for last-minute occasions. At $18.79 for a 50-piece truffle box, the product suddenly became versatile. It wasn’t just chocolate. It was an easy win for multiple scenarios. That flexibility drove higher volume and repeat purchases during the same visit.

From a sales strategy perspective, this road show reinforced why intentional pricing is such a powerful tool. Discounts weren’t random. They were designed to create shock, excitement, and confidence all at once. And damn, did it work. Customers didn’t feel pressured. They felt lucky.

By the end of the road show, one thing was crystal clear. Brooklyn showed up, understood the value, and responded exactly the way strong pricing invites them to. The products moved, the conversations flowed, and the overall energy stayed high throughout the event.

For MOJO Sales and Branding, this road show was a reminder of our core belief: pricing is more than a number on a sign. It’s a statement. It tells customers who the deal is for, how much thought went into it, and whether it’s worth stopping for. When that statement is clear and compelling, people listen.

We’re proud of how this event played out and even more excited about what it means for future road shows. Brooklyn proved that when you respect the customer, deliver real value, and don’t bullshit around with weak discounts, the results speak for themselves.

That’s the MOJO way.

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