There is a number that should stop every CPG brand founder, product entrepreneur, and Costco vendor in their tracks. The Kirkland Signature brand generated approximately $90 billion in sales in 2025 — more than a $15 billion increase compared to Kirkland Signature sales in 2024. KatArt Visuals Blog Let that sink in for a moment. A single private label brand — operating under one name, sold exclusively through one retail chain — grew by fifteen billion dollars in a single year

Stop what you are doing and read this number carefully: $90 billion. That is how much Kirkland Signature — Costco's private label brand — generated in total sales in 2025 alone, according to a report delivered at Costco's 2026 Annual Meeting of Shareholders. Let that land for a moment. A single store brand, sold exclusively through one retail chain, produced $90 billion in revenue in a single year. That represents a staggering $15 billion increase over Kirkland Signature's 20

Let's start with a number that should stop every brand owner in their tracks: $90 billion. That is how much Kirkland Signature — Costco's private label brand — generated in sales in 2025 alone. According to a report given at Costco's 2026 Annual Meeting of Shareholders, the Kirkland Signature brand brought in about $90 billion in sales in 2025 — more than a $15 billion increase compared to Kirkland Signature sales in 2024. Julee Ho Media Let that sink in. A single private lab